I started my main YouTube channel in 2012, and it has led to so many incredible opportunities -- brand sponsorships (even one with Whole Foods), speaking & cooking demos, and product sales.
In my opinion, video is one of the easiest ways to stand out in a crowded online space.
Even though I believe video is the most effective way to build a brand & business these days, I haven't always been the most consistent with my YouTube channel.
I really miss posting videos, so I’m working on finally coming back to YouTube!
Why I’ve been gone so long…
The truth is, it started as a little break back in 2016 and I haven’t been able to regain my footing ever since.
I tried to come back a couple of months ago (with this video), but self-sabotaging thoughts got in the way…
“No one cares enough to watch you on YouTube anymore."
“You’ve been around forever and you’re still not good at this.”
“You’ve gained too much weight over the last couple of years to be on camera.”
“You’re not health conscious enough for the YouTube community.”
It has taken me a while to push those thoughts aside, but I’m ready to make it happen!
What are my goals?
Even though I went a while not feeling like I could contribute much to the vegan community, I now feel my voice is different and that’s a great thing!
Sharing my experiences keeps me accountable with my own vegan journey (it gets tough sometimes) and allows me to help vegan-curious folks get started.
To connect with vegan-curious, vegetarian and vegan peeps online.
Sell more digital products and secure more offline opportunities.
Add brand sponsorships as a consistent stream of income to my business.
One of the major reasons I couldn't stay on track? I didn't have a plan to produce video content consistently.
Brainstorm video ideas using questions from my social media and ideas I have floating around in my head. Record all ideas in Evernote.
Plan, experiment in the kitchen, and always film (even when I don’t plan to release the video) to practice my craft.
Decide on the next 6 videos I want to record.
Visualize how each video will look and jot down notes on my legal pad and Moleskine notebook.
Batch record (multiple videos at a time) and editing, so I don’t burn out.
Figure out which parts of video creation can be outsourced (filing, editing, grocery shopping, etc.) and budget to delegate these tasks ASAP.
Finally, give myself grace! Perfection is overrated!
My goal is to be on a consistent YouTube schedule by November 20, 2018.
Wish me luck!
If you’re new to vegan life, click below to subscribe to my YouTube channel for recipes & reviews.