My 30-Day Plan to Get Back On YouTube Consistently

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I started my main YouTube channel in 2012, and it has led to so many incredible opportunities -- brand sponsorships (even one with Whole Foods), speaking & cooking demos, and product sales.

In my opinion, video is one of the easiest ways to stand out in a crowded online space. 

Even though I believe video is the most effective way to build a brand & business these days, I haven't always been the most consistent with my YouTube channel.

I really miss posting videos, so I’m working on finally coming back to YouTube!

Why I’ve been gone so long…

The truth is, it started as a little break back in 2016 and I haven’t been able to regain my footing ever since.

I tried to come back a couple of months ago (with this video), but self-sabotaging thoughts got in the way…

  • “No one cares enough to watch you on YouTube anymore."

  • “You’ve been around forever and you’re still not good at this.”

  • “You’ve gained too much weight over the last couple of years to be on camera.”

  • “You’re not health conscious enough for the YouTube community.”

It has taken me a while to push those thoughts aside, but I’m ready to make it happen!

What are my goals?

  • Even though I went a while not feeling like I could contribute much to the vegan community, I now feel my voice is different and that’s a great thing!

  • Sharing my experiences keeps me accountable with my own vegan journey (it gets tough sometimes) and allows me to help vegan-curious folks get started.

  • To connect with vegan-curious, vegetarian and vegan peeps online.

  • Sell more digital products and secure more offline opportunities.

  • Add brand sponsorships as a consistent stream of income to my business.

The Plan…

One of the major reasons I couldn't stay on track? I didn't have a plan to produce video content consistently.

  • Brainstorm video ideas using questions from my social media and ideas I have floating around in my head. Record all ideas in Evernote.

  • Plan, experiment in the kitchen, and always film (even when I don’t plan to release the video) to practice my craft.

  • Decide on the next 6 videos I want to record.

  • Visualize how each video will look and jot down notes on my legal pad and Moleskine notebook.

  • Batch record (multiple videos at a time) and editing, so I don’t burn out.

  • Figure out which parts of video creation can be outsourced (filing, editing, grocery shopping, etc.) and budget to delegate these tasks ASAP.

  • Finally, give myself grace! Perfection is overrated!

    My goal is to be on a consistent YouTube schedule by November 20, 2018.

Wish me luck!

If you’re new to vegan life, click below to subscribe to my YouTube channel for recipes & reviews.

Have you started adding video to your brand and business? How is it going for you?

HOW TO GET COMFORTABLE ON CAMERA for YouTube Videos

So you want to start a YouTube channel or go live on Instagram or Facebook, but the thought of being on camera has you like this...

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I promise it's not just you!

Even though I've spent the last several years building a brand using video, I still get anxious about the idea of being on camera.

Here's the thing -- The message you have for the world is much more important than how you think you look on camera.

People aren't looking for your flaws, they want the content that only you can share. 

When I dare to be POWERFUL, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.
— Audre Lorde

Tips to Get Comfortable on Camera:

*Practice, practice, practice - Make videos for the sake of it. Take out the camera and start recording without the intention of ever posting the videos. This will help you get used to being and seeing yourself on camera.

*Make sure you like the way you look - Put on a little makeup (even if it's just lipstick), wear your fave shirt and/or jewelry. Do whatever you can to make yourself feel comfortable because if you look good, you feel good. :-)

*It's okay not to be on camera the whole time. Be on camera for just a few moments at the beginning of the video to introduce yourself, show your face, and give an overview of your topic...then use voiceover for the rest of the video. This tip is for posting YouTube videos.

*Know your content well - You don't have to script your videos, but write a detailed outline, so that you're confident about the topic you're covering.

P.S. Your favorite YouTube personality or live broadcaster may seem confident today, but check out some of their older videos to get a reality check.

Never compare your chapter 1 to someone else's chapter 20!

 

Anything else stopping you from starting your YouTube channel? Let me know in the comments.

You can also schedule a biz consult with me here



WHY YOU DON'T NEED THOUSANDS OF DOLLARS TO GET STARTED WITH VIDEO (ESPECIALLY ON YOUTUBE)

When I started my YouTube channel back in Oct 2011, I was obsessed with knowing what equipment other YouTubers were using to make their videos.

I would watch a video, fall in love with the production quality, then head over to the description box hoping to find out what camera, lighting and backdrop the person was using.

Most of the time, the awesome camera equipment and lighting were out of my budget, but I thought I needed all of that to build a successful channel.

These days, I know being yourself and sharing valuable content is much more important than all the other things we care about in the beginning.

The good news is, you don't need to spend thousands of dollars to get started! Don't let equipment hold you back from starting your channel today.

3 ESSENTIALS TO START MAKING VIDEO TODAY:

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Camera I started off with a $100 camera that I already owned to record my videos. If you don't have a camera, you can actually use the one right on your smartphone! Camera phone quality is getting better and better, so there's no reason to not use it.

  • Record video on your phone

  • Edit the footage using the iMovie app on your phone or transfer the file to your computer to edit and upload the video!

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Tripod - Wanna hear some funny? When I started my channel I didn't even have a tripod. I recruited Eric and the kids to hold the camera while I directed them where to move to get the shots. It was a mess! I just didn't know any better and assumed this is what everyone else did.

  • You can get a simple tripod for $20 (tiny one like this or full-sized similar to this one) and a tripod mount (for the full-sized tripod) to hold your phone in place (I have this one).

  • If a tripod isn't in the budget right now, you can also lean your phone against a stack of books.

Natural Light - You don't need fancy light to get stated - Natural light is actually best!

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Film your videos in front of a window

  • The quality of your lighting is more important than a fancy camera

  • Face the light (don’t have your back to it) like the picture on the right

  • Cloudy days are usually better than sunny days because of shadows 

Those are the basics to get started! Get out there and start sharing your passion with the world.

Never let equipment hold you back!  We all have to start from somewhere. :-)

You can also schedule a biz consult with me here