My 30-Day Plan to Get Back On YouTube Consistently

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I started my main YouTube channel in 2012, and it has led to so many incredible opportunities -- brand sponsorships (even one with Whole Foods), speaking & cooking demos, and product sales.

In my opinion, video is one of the easiest ways to stand out in a crowded online space. 

Even though I believe video is the most effective way to build a brand & business these days, I haven't always been the most consistent with my YouTube channel.

I really miss posting videos, so I’m working on finally coming back to YouTube!

Why I’ve been gone so long…

The truth is, it started as a little break back in 2016 and I haven’t been able to regain my footing ever since.

I tried to come back a couple of months ago (with this video), but self-sabotaging thoughts got in the way…

  • “No one cares enough to watch you on YouTube anymore."

  • “You’ve been around forever and you’re still not good at this.”

  • “You’ve gained too much weight over the last couple of years to be on camera.”

  • “You’re not health conscious enough for the YouTube community.”

It has taken me a while to push those thoughts aside, but I’m ready to make it happen!

What are my goals?

  • Even though I went a while not feeling like I could contribute much to the vegan community, I now feel my voice is different and that’s a great thing!

  • Sharing my experiences keeps me accountable with my own vegan journey (it gets tough sometimes) and allows me to help vegan-curious folks get started.

  • To connect with vegan-curious, vegetarian and vegan peeps online.

  • Sell more digital products and secure more offline opportunities.

  • Add brand sponsorships as a consistent stream of income to my business.

The Plan…

One of the major reasons I couldn't stay on track? I didn't have a plan to produce video content consistently.

  • Brainstorm video ideas using questions from my social media and ideas I have floating around in my head. Record all ideas in Evernote.

  • Plan, experiment in the kitchen, and always film (even when I don’t plan to release the video) to practice my craft.

  • Decide on the next 6 videos I want to record.

  • Visualize how each video will look and jot down notes on my legal pad and Moleskine notebook.

  • Batch record (multiple videos at a time) and editing, so I don’t burn out.

  • Figure out which parts of video creation can be outsourced (filing, editing, grocery shopping, etc.) and budget to delegate these tasks ASAP.

  • Finally, give myself grace! Perfection is overrated!

    My goal is to be on a consistent YouTube schedule by November 20, 2018.

Wish me luck!

If you’re new to vegan life, click below to subscribe to my YouTube channel for recipes & reviews.

Have you started adding video to your brand and business? How is it going for you?

7 TOOLS I USE TO RUN MY BUSINESS

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I remember when I was afraid to spend more than $20 to build and grow my business.

For the first couple of years, my only business expense was Squarespace -- my website and hosting.

That was it. No fancy software. Nada.

Then I went from one extreme to another...from being afraid to spend any money to spending way too much.

There was a time (like a couple of months ago lol) where my business expenses were well over $600.

This was madness because most months I wasn't bringing in enough money to justify it. 

Even though I don't believe in spending thousands of dollars to start your business, I do feel you need certain pieces of software to save you money and time.

These days, I try to minimize my business expenses and have figured out a way to use one piece of software for multiple functions.

For example, I use Leadpages to collect emails, host webinars, make sales pages, collect payments, and deliver products. 

I'm all about making life easier, so here are the seven tools I use to run my business.


Seven tools...

1. Squarespace - I've been using Squarespace for years. I started off with a free site on Wordpress, but Squarespace is more of my speed. It's easy to use (I'm not tech savvy), affordable, and their tech support is top notch. They used to make mini tutorials back in the day. I told you I'm not tech savvy. lol 

2. Teachable - I use Teachable to host my course. I love how user-friendly the software is, and how it organizes content in a way that is easy for customers to consume. 

3. Acuity Scheduling & Calendly - I use free accounts (Acuity came free with my Squarespace account) for both of these businesses to schedule business consults and podcast interviews. There's no need to go back and forth with guests or potential clients when all you have to do is link them to your calendar to schedule appointment. The more hands off the better!

4. Leadpages - I use this software to set up opt-in pages (to get folks to join my email list -- like this page), host webinars, make sales pages (like this one), collect payments, and deliver products. 

5. Libsyn - I use this software to host my Brown Vegan and This Biz Life podcast episodes.

6. Convertkit - I started off with Mailchimp, but Convertkit is amazing for building my email list and automation. For example, when someone signs up for a course on Teachable, I set up automation to send them a welcome email. Like I said above, the less hands off I can be the better. Plus, you can't beat giving your customers a better experience.

7. Wavve - You already know how much I believe video is important for building and growing an online business.  I love using this software to share snippets of my podcast episodes on social media to get listeners to click over to Apple podcasts or my website to listen to the full episode. 

Let me know in the comments what tools you use to run your biz.

You can also schedule a biz consult with me here

My Current Podcast Format

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Even though my Brown Vegan podcast has been around since the end of 2013, I've never had a true format for the show until recently.

Why? Lack of consistency.

It's hard to nail down a format when you show up to work whenever the hell you want it. This has been my struggle for the longest.

In one of the recent episodes, I played around with a format that I like a lot but it took forever to do.

Here's what the current format looks like...

  • 20-30 second snippet from the interview portion of the episode

  • Music playing for about 3 seconds

  • Intro about what to expect in the episode (who the guest is and topics we discuss)

  • Sponsored ad (if applicable)

  • Interview with guest (30-50 minutes)

  • 30-second pre-reordered outro with music 

I'm really enjoying this format! It allows me to edit and get out an episode without overthinking the process.

Have you thought about starting a podcast? What questions do you have?

You can also schedule a biz consult with me here

HOW I EDIT MY WEEKLY PODCAST (FOR INTERVIEW EPISODES)

I had Alyssa on my Brown Vegan podcast recently to talk about why we need more vegan podcasts and how to set one up.

Since I get so many questions about how I edit my show, I figured I should write a post to share my workflow.

My podcast had very humble beginnings. My first episode was recorded using the voice memo on my iPod (I couldn't even afford an iPhone back then), and I knew nothing about recording, editing, etc. 

You have to start before you're ready! Take the leap and make improvements as you go. 

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Here's my current process for editing podcast episodes...

  • Put the raw interview file in Audacity (free software) to edit.

  • Listen to the interview for the first time to see how it flowed, to edit out dead air, interruptions, etc. 

  • Listen again in a few hours (or days) to edit out most "umms," jots down notes for the blog post, and to get a 30-second snippet for social media. This edit usually takes the longest to do. 

  • If it feels like the episode didn't flow well, I will listen a third time. It’s very rare for me to listen to an interview more than twice tho.

  • Once the interview portion of the episode is done, I save it to my desktop and then record my introduction using a Yeti microphone and Audacity. 

  • I edit my introduction (this is usually 3-5 mins of audio), then put all the footage together in Audacity & save to the desktop. This footage includes: my introduction, interview, music, pre-recorded outro, advertisements, etc.

  • Quick final edit...to make sure I didn’t make any mistakes while putting all the clips together (I don't listen straight through)

  • Once the episode is ready, I upload the final mp3 file to Libsyn (my podcast host)

  • Make an image for social media in Canva.

  • Write a simple blog post.

  • Make an audio post in Wavve to share on social media.

  • Reach out to the podcast interviewee by email to let them know the episode is live with a link to the blog post and image for social media. 

That’s it!

I know I have a lot of steps, but you can keep it as simple as you want!

What are your questions about podcasting?

Let me know!

You can also schedule a biz consult with me here