My 30-Day Plan to Get Back On YouTube Consistently

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I started my main YouTube channel in 2012, and it has led to so many incredible opportunities -- brand sponsorships (even one with Whole Foods), speaking & cooking demos, and product sales.

In my opinion, video is one of the easiest ways to stand out in a crowded online space. 

Even though I believe video is the most effective way to build a brand & business these days, I haven't always been the most consistent with my YouTube channel.

I really miss posting videos, so I’m working on finally coming back to YouTube!

Why I’ve been gone so long…

The truth is, it started as a little break back in 2016 and I haven’t been able to regain my footing ever since.

I tried to come back a couple of months ago (with this video), but self-sabotaging thoughts got in the way…

  • “No one cares enough to watch you on YouTube anymore."

  • “You’ve been around forever and you’re still not good at this.”

  • “You’ve gained too much weight over the last couple of years to be on camera.”

  • “You’re not health conscious enough for the YouTube community.”

It has taken me a while to push those thoughts aside, but I’m ready to make it happen!

What are my goals?

  • Even though I went a while not feeling like I could contribute much to the vegan community, I now feel my voice is different and that’s a great thing!

  • Sharing my experiences keeps me accountable with my own vegan journey (it gets tough sometimes) and allows me to help vegan-curious folks get started.

  • To connect with vegan-curious, vegetarian and vegan peeps online.

  • Sell more digital products and secure more offline opportunities.

  • Add brand sponsorships as a consistent stream of income to my business.

The Plan…

One of the major reasons I couldn't stay on track? I didn't have a plan to produce video content consistently.

  • Brainstorm video ideas using questions from my social media and ideas I have floating around in my head. Record all ideas in Evernote.

  • Plan, experiment in the kitchen, and always film (even when I don’t plan to release the video) to practice my craft.

  • Decide on the next 6 videos I want to record.

  • Visualize how each video will look and jot down notes on my legal pad and Moleskine notebook.

  • Batch record (multiple videos at a time) and editing, so I don’t burn out.

  • Figure out which parts of video creation can be outsourced (filing, editing, grocery shopping, etc.) and budget to delegate these tasks ASAP.

  • Finally, give myself grace! Perfection is overrated!

    My goal is to be on a consistent YouTube schedule by November 20, 2018.

Wish me luck!

If you’re new to vegan life, click below to subscribe to my YouTube channel for recipes & reviews.

Have you started adding video to your brand and business? How is it going for you?

Gardein Skillet Meals Review(Video)

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When I started my vegan journey back in 2010, I didn’t cook from scratch much, so I wasn’t sure how to put a vegan meal together for the fam.

I appreciate brands like Gardein, because they make super convenient options for folks who don’t cook or those who don’t feel like cooking.

I’m all for making this journey simple, delicious, long-term, and fun!

When I heard released Gardein’s four flavors of skillet meals, I had to review it on my YouTube channel.

Check out the full video below...

**The actual review starts at 1:32**

I tested out all four flavors after picking them up at Target & Harris Teeter.

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The current options: Chick’n & Fried Rice, Chick’n Florentino, Italian Style Rigatoni n’ Saus’ageChick’n & Fiesta

Cost: $7.50 at Target & $7.99 at Harris Teeter

Overall thoughts: The package says it serves two but the serving size seems much smaller than that. I love that each skillet only takes about 10 minutes to make.

Is there a favorite one? I enjoyed the Chick’n & Fried Rice the most.

Will I buy it again? Probably not. Even though I wasn’t the biggest fan of the skillet meals, I’m excited this option is available. Plus, since it’s a new concept for Gardein, I know they will improve it like so many of their other products.

Visit gardein.com to see where you can pick up these vegan skillet meals near you. 

Have you tried the Gardein skillet meals yet? What did you think?

FTC: Not sponsored -- I spent my own coins and this is my honest review.

7 TOOLS I USE TO RUN MY BUSINESS

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I remember when I was afraid to spend more than $20 to build and grow my business.

For the first couple of years, my only business expense was Squarespace -- my website and hosting.

That was it. No fancy software. Nada.

Then I went from one extreme to another...from being afraid to spend any money to spending way too much.

There was a time (like a couple of months ago lol) where my business expenses were well over $600.

This was madness because most months I wasn't bringing in enough money to justify it. 

Even though I don't believe in spending thousands of dollars to start your business, I do feel you need certain pieces of software to save you money and time.

These days, I try to minimize my business expenses and have figured out a way to use one piece of software for multiple functions.

For example, I use Leadpages to collect emails, host webinars, make sales pages, collect payments, and deliver products. 

I'm all about making life easier, so here are the seven tools I use to run my business.


Seven tools...

1. Squarespace - I've been using Squarespace for years. I started off with a free site on Wordpress, but Squarespace is more of my speed. It's easy to use (I'm not tech savvy), affordable, and their tech support is top notch. They used to make mini tutorials back in the day. I told you I'm not tech savvy. lol 

2. Teachable - I use Teachable to host my course. I love how user-friendly the software is, and how it organizes content in a way that is easy for customers to consume. 

3. Acuity Scheduling & Calendly - I use free accounts (Acuity came free with my Squarespace account) for both of these businesses to schedule business consults and podcast interviews. There's no need to go back and forth with guests or potential clients when all you have to do is link them to your calendar to schedule appointment. The more hands off the better!

4. Leadpages - I use this software to set up opt-in pages (to get folks to join my email list -- like this page), host webinars, make sales pages (like this one), collect payments, and deliver products. 

5. Libsyn - I use this software to host my Brown Vegan and This Biz Life podcast episodes.

6. Convertkit - I started off with Mailchimp, but Convertkit is amazing for building my email list and automation. For example, when someone signs up for a course on Teachable, I set up automation to send them a welcome email. Like I said above, the less hands off I can be the better. Plus, you can't beat giving your customers a better experience.

7. Wavve - You already know how much I believe video is important for building and growing an online business.  I love using this software to share snippets of my podcast episodes on social media to get listeners to click over to Apple podcasts or my website to listen to the full episode. 

Let me know in the comments what tools you use to run your biz.

You can also schedule a biz consult with me here

Vegan School Lunches

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With school starting for so many families, I want to share some tips and recipes to make the vegan shift as fun and long-term for your family as possible.

Check out videos and blog posts and tips below...

Videos:

3 Easy & Affordable Vegan School Lunches

How to Plan A Vegan School Lunch For Kids

Blog posts:

How to Make School Lunches Your Kids Will Actually Eat

Lunch Box Tip# 1: Fresh Fruit, Veggies, And Dips

Lunch Box Tip#2: 3 Reasons Water Bottles Are Better Than Juice Boxes

Try not to overthink vegan school lunches!

What are you already packing for your kids' school lunch? Work on replacing that meat, dairy, and eggs with healthier and more compassionate vegan options.

 

Quick examples:

  • Instead of a turkey sandwich with dairy cheese and mayo ---> Send sandwiches with vegan deli slices (Field Roast brand is good) and vegan cheese slices and mustard OR peanut butter and jelly sandwiches.

  • Instead of dairy milk ---> Send chocolate almond milk, juice or water

  • Instead of Cheez-It crackers (contains dairy) ---> Send popcorn, pretzels or Ritz crackers (it's vegan)