I remember when I was afraid to spend more than $20 to build and grow my business.
For the first couple of years, my only business expense was this website and hosting.
That was it. No fancy software. Nada.
Then I went from one extreme to another...from being afraid to spend any money to spending way too much money. sigh
There was a time (last year lol) where my business expenses were well over $600.
This was madness because most months I wasn't bringing in enough money to justify it.
Even though I don't believe in spending thousands of dollars to start your business, I do feel you need certain pieces of software to save you money and time.
These days, I try to minimize my business expenses and have figured out a way to use one piece of software for multiple functions.
For example, I use Leadpages to collect emails, host webinars, make sales pages, collect payments, and deliver products.
I'm all about making life easier, so here are the seven tools I use to run my business.
1. Squarespace - I've been using Squarespace for years. I started off with a free site on Wordpress, but Squarespace is more of my speed. It's easy to use (I'm not tech savvy), affordable, and their tech support is top-notch. They used to make mini tutorials back in the day. I told you I'm not tech savvy. lol
2. Teachable - I use Teachable to host my course. I love how user-friendly the software is, and how it organizes content in a way that is easy for my customers to consume.
3. Acuity Scheduling & Calendly - I use free accounts (Acuity came free with my Squarespace account) for both of these businesses to schedule business consults and podcast interviews. There's no need to go back and forth with guests or potential clients when all you have to do is link them to your calendar to schedule appointment. The more hands off the better!
4. Leadpages - I use this software to set up opt-in pages (to get folks to join my email list -- like this page), host webinars, make sales pages (like this one), collect payments, and deliver products.
5. Libsyn - I use this software to host my Brown Vegan and This Biz Life podcast episodes.
6. Convertkit - I started off with Mailchimp, but Convertkit is amazing for building my email list and automation. For example, when someone signs up for a course on Teachable, I set up automation to send them a “welcome” email. Like I said above, the less hands off I can be the better. Plus, you can't beat giving your customers a better experience.
7. Wavve - You already know how much I believe video is important for building and growing an online business. I love using this software to share snippets of my podcast episodes on social media to get listeners to click over to Apple podcasts or my website to listen to the full episode.