Do you have a dope idea for an online business but you're not sure where to start?
Maybe you're concerned that you don't have time to get started while working full-time.
Or maybe you're not very tech savvy and think starting an online business will be expensive and overwhelming.
I get it!
I had those same concerns when I started my Brown Vegan business back in 2013.
In a busy online world, here are 3 crucial steps you must take to start (and grow) your online business with the biggest impact.... (The beauty is, you can begin all 3 steps for free, it doesn't take a long time and it doesn't require you to have a lot of tech skills.)
1) Put yourself out there with video - In 2017 you must be willing to incorporate video into your brand to really stand out. I know. I know. You would much rather hide under a blanket and nap all day than to put yourself on camera. Get over it, boo! Video is powerful and the only way to get over the discomfort is by doing it.
According to Facebook, "By 2021, video will account for more than 70% of all mobile data traffic."
The good news is, you don't need a fancy camera and movie quality lighting to get started. In fact, your phone and natural light (from the sun) is all you need to make it happen. Video is an amazing way to build a genuine connection with your audience, so they can grow to like, trust and buy from you.
Related: Why You Don't Need Thousands of Dollars to Get Started with Video
2) Grow an email list - I remember when I didn't understand why an email list was important. Now I know you must grow and nurture an email list to build a strong online business. Your email list will allow you to connect with your audience (outside of social media), establish yourself as an expert and sell your products and services. I don't care what anyone says, it's hands down the most effective way to make consistent sales. You can easily set up your email list (for free) using an email marketing platform like MailChimp.
3) Be consistent on social media - Love it or hate it, social media is very important for building your business. There are so many choices these days and you really don't need to be everywhere to build a strong brand. Pick 2-3 platforms based on where your audience is hanging out and be consistent there. Have no idea where to start? I recommend Instagram.