198. How to Create Authentic Content and Live Your Values with Cara Celeste West

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I bet you want to live your best life, and that’s exactly what Cara Celeste West wants to help you (and all women of color) do. Today on the podcast, Cara and I have a conversation about motherhood, content creation, veganism, and creating the life of your dreams!

Cara Celeste West is a mother, creator, and coach focused on intentional living through a vegan lifestyle & travel. She has built up an online community on multiple social media platforms such as Instagram, TikTok, and Youtube. After building a successful business as a content creator she is now helping others take the leap into becoming a full time content creator too!

To Cara, there’s no better way to feel alive than creating a dream life that is in line with your own values–a concept she first started to understand after going vegan. For her, going vegan was initially a choice about health, but after watching Okja and Earthlings on Netflix, she began to see it as so much more than a diet. Instead, she saw it as a way to live her most authentic life. 

But it wasn’t all smooth sailing after she decided to go vegan. About a week after going vegan for health reasons, Cara quickly became overwhelmed with the massive lifestyle change, not knowing what to eat, what meals to cook, how to navigate social events, and or how to manage all the big concerns of a new vegan. She shares what got her on track, and how eventually slowly transitioning to veganism allowed her to do it sustainably.

(If you’re struggling with these same challenges as a new vegan, my Vegan 101 course addresses ALL of these concerns and will provide you the support to go vegan for good.)

Learning to cook and create vegan recipes led Cara to become a content creator, sharing her work and recipes on Instagram, TikTok, and YouTube. Cara shares so many helpful tips, tricks, strategies, and insights for new or aspiring creators on the podcast, including how to get started working with brands as a beginner. Not to mention, how she creates the beautiful imagery on her platforms as a one-woman-show. If you’ve been wanting to begin your own brand or channel, you’ll find so many good tips here you won’t want to miss.

On this episode we cover:

  • How to make veganism a lifestyle, not just a diet

  • The diversification of the vegan community and why representation matters

  • The benefits of going vegan slowly vs going vegan overnight

  • Behind the scenes of self-shooting content and tips to make your content look beautiful and professional

  • The importance of sharing authentically on social media and how to do it without confusing your audience

  • Avoiding burnout as a content creator by finding what works for YOU

  • How to start working with brands as a beginner creator

  • Learning to ask for help in motherhood AND business

Resources Mentioned

Sony SV-1 Camera

Okja movie

Earthlings documentary

What the Health documentary

Connect with Cara

Instagram

Tik Tok

YouTube

Creator Consultations