Francesca Bonadonna

164.The Business of Being A Content Creator with Plantifully Based

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On this episode, I am joined by Francesca Bonadonna of Plantifully Based and we are focusing on all things BUSINESS! 

Seriously, get ready because this episode is jam-packed full of valuable information about what it takes to start your own vegan business and create sustainable, long-term income as a vegan content creator. 

Francesca Bonadonna is the food blogger behind Plantifully Based.

She’s a full-time food photographer, recipe creator, social media content creator, and cookbook author. She’s been running Plantifully Based for 6 years and says she is still learning a lot about food photography, food styling and living a vegan lifestyle.


Francesca went vegan somewhat accidentally after participating in a 30-day vegan challenge for health. During the challenge she found herself researching animal agriculture and learning about the horrors of the dairy industry. She realized that if she can eat vegan for 30 days and feel great, why not fully go vegan and stop supporting the inhumane treatment of animals? 

During the vegan challenge, she shared photos of her meals on Instagram and when she saw she had gained over 1,000 followers, she saw the possibilities for creating a vegan business as a content creator.


If you are at all interested in starting a food blog, making Youtube videos, or learning to market your vegan journey on social media, you’re gonna want to tune into this episode! Together, we’re giving details on the behind the scenes of our businesses and sharing what we’ve learned about marketing, blogging, SEO research, brand sponsorships, and creating multiple streams of income. 

This will be an amazing resource for so many of my listeners so tune in and share with us what you learned!

In this episode we chat about:

  • Francesca’s vegan journey and how she learned to recreate traditional Italian dishes

  • What we would go back and do differently when starting our businesses

  • The best social media platforms for vegan bloggers and vegan creators

  • Why consistency is key on Youtube (or anywhere!)

  • Making mistakes and learning as you go when starting your own business

  • How to optimize your blog posts and do SEO research

  • The word ‘influencer’ vs ‘content creator’

  • Dealing with burnout as a content creator and how to manage overwhelm as an entrepreneur

  • Advice for beginner entrepreneurs and vegan creators who are just getting started (hint: get started now and show up consistently!)

…and so much more! 

Contact Francesca Bonadonna:

Plantifully Based YouTube channel

Plantifully Based blog

Plantifully Based Instagram

Vegan Thoughts podcast

Resources: