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I remember when I was afraid to spend more than $20 to build and grow my business.

For the first couple of years, my only business expense was this website and hosting.

That was it. No fancy software. Nada.

Then I went from one extreme to another...from being afraid to spend any money to spending way too much money. sigh

There was a time (last year lol) where my business expenses were well over $600.

This was madness because most months I wasn't bringing in enough money to justify it. 

Even though I don't believe in spending thousands of dollars to start your business, I do feel you need certain pieces of software to save you money and time.

These days, I try to minimize my business expenses and have figured out a way to use one piece of software for multiple functions.

For example, I use Leadpages to collect emails, host webinars, make sales pages, collect payments, and deliver products. 

I'm all about making life easier, so here are the seven tools I use to run my business.

Seven tools...

1. Squarespace - I've been using Squarespace for years. I started off with a free site on Wordpress, but Squarespace is more of my speed. It's easy to use (I'm not tech savvy), affordable, and their tech support is top-notch. They used to make mini tutorials back in the day. I told you I'm not tech savvy. lol 

2. Teachable - I use Teachable to host my course. I love how user-friendly the software is, and how it organizes content in a way that is easy for my customers to consume. 

3. Acuity Scheduling & Calendly - I use free accounts (Acuity came free with my Squarespace account) for both of these businesses to schedule business consults and podcast interviews. There's no need to go back and forth with guests or potential clients when all you have to do is link them to your calendar to schedule appointment. The more hands off the better!

4. Leadpages - I use this software to set up opt-in pages (to get folks to join my email list -- like this page), host webinars, make sales pages (like this one), collect payments, and deliver products. 

5. Libsyn - I use this software to host my Brown Vegan and This Biz Life podcast episodes.

6. Convertkit - I started off with Mailchimp, but Convertkit is amazing for building my email list and automation. For example, when someone signs up for a course on Teachable, I set up automation to send them a “welcome” email. Like I said above, the less hands off I can be the better. Plus, you can't beat giving your customers a better experience.

7. Wavve - You already know how much I believe video is important for building and growing an online business.  I love using this software to share snippets of my podcast episodes on social media to get listeners to click over to Apple podcasts or my website to listen to the full episode. 

Thanks for reading!

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My Current Podcast Format


Even though my Brown Vegan podcast has been around since the end of 2013, I've never had a true format for the show until recently.

Why? Lack of consistency.

It's hard to nail down a format when you show up to work whenever the hell you want it. This has been my struggle for the longest.

In one of the recent episodes, I played around with a format that I like a lot but it took forever to do.

Here's what the current format looks like...

  • 20-30 second snippet from the interview portion of the episode

  • Music playing for about 3 seconds

  • Intro about what to expect in the episode (who the guest is and topics we discuss)

  • Sponsored ad (if applicable)

  • Interview with guest (30-50 minutes)

  • 30-second pre-reordered outro with music 

I'm really enjoying this format! It allows me to edit and get out an episode without overthinking the process.

Have you thought about starting a podcast? What questions do you have?

You can also schedule a biz consult with me here

~Get the Free Vegan Starter Kit~

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I had Alyssa on my Brown Vegan podcast recently to talk about why we need more vegan podcasts and how to set one up.

Since I get so many questions about how I edit my show, I figured I should write a post to share my workflow.

My podcast had very humble beginnings. My first episode was recorded using the voice memo on my iPod (I couldn't even afford an iPhone back then), and I knew nothing about recording, editing, etc. 

You have to start before you're ready! Take the leap and make improvements as you go. 


Here's my current process for editing podcast episodes...

  • Put the raw interview file in Audacity (free software) to edit.

  • Listen to the interview for the first time to see how it flowed, to edit out dead air, interruptions, etc. 

  • Listen again in a few hours (or days) to edit out most "umms," jots down notes for the blog post, and to get a 30-second snippet for social media. This edit usually takes the longest to do. 

  • If it feels like the episode didn't flow well, I will listen a third time. It’s very rare for me to listen to an interview more than twice tho.

  • Once the interview portion of the episode is done, I save it to my desktop and then record my introduction using a Yeti microphone and Audacity. 

  • I edit my introduction (this is usually 3-5 mins of audio), then put all the footage together in Audacity & save to the desktop. This footage includes: my introduction, interview, music, pre-recorded outro, advertisements, etc.

  • Quick final make sure I didn’t make any mistakes while putting all the clips together (I don't listen straight through)

  • Once the episode is ready, I upload the final mp3 file to Libsyn (my podcast host)

  • Make an image for social media in Canva.

  • Write a simple blog post.

  • Make an audio post in Wavve to share on social media.

  • Reach out to the podcast interviewee by email to let them know the episode is live with a link to the blog post and image for social media. 

That’s it!

I know I have a lot of steps, but you can keep it as simple as you want!

What are your questions about podcasting?

Let me know!

You can also schedule a biz consult with me here

~Get the Free Vegan Starter Kit~

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Webinars are a great way to build your email list, connect with your audience, and sell your products and services.

The tools you need to start can feel overwhelming!

The good news is, you don't need fancy software like Webinar Jam and Leadpages to host your first webinar.

Check out the video below to get the steps on how to use Squarespace, YouTube Live, and Chatango to host your first webinar for FREE.

Resources mentioned:

Chatango -- free chatbox 

Questions? Leave me a comment below.

You can also schedule a biz consult with me here 

~Get the Free Vegan Starter Kit~

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