I started my main YouTube channel at the end of 2011 (watch my first embarrassing video here) because I wanted to show people how simple & delicious vegan life can be. My channel has led to many incredible opportunities including, brand sponsorships (even one with Whole Foods), connections with people from all over the world, speaking & cooking demos, coaching clients, and product sales.
Even though I believe video is the most effective way to build a brand & business these days, I haven't always been the most consistent with my YouTube channel in years.
I really miss producing videos, so I’m working on finally coming back to YouTube!
Why I’ve been gone so long…
I took a “little break” back in 2016 and struggled to get back on track ever since.
I tried to come back on and off for at least a year, but self-sabotaging thoughts got in the way…
“No one cares enough to watch you on YouTube anymore."
“You’ve struggled with your own vegan journey, so how can you help anyone else?”
“You’ve been around forever and you’re still not ‘good’ at this.”
“You’ve gained too much weight to be on camera.”
“You’re not health-conscious enough for the YouTube community.”
It has taken me a while to push those thoughts aside, but I’m ready to make it happen!
The Plan to Produce A Weekly Video
One of the major reasons I couldn't stay on track? I didn't have a plan to produce video content consistently.
Here are some of the steps I plan to take to make that happen:
Brainstorm video ideas using questions from my social media and ideas I have floating around in my head. Record all ideas in Evernote & Trello.
Plan, experiment in the kitchen, and always film (even when I don’t plan to release the video) to practice my craft.
Batch record and edit to avoid burnout, so I can focus on other projects.
Figure out which parts of video creation can be outsourced (filming, editing, grocery shopping, etc.) and budget to delegate these tasks ASAP.
Finally, be gentle with myself! Perfection is overrated!
My goal is to be on a consistent YouTube schedule by November 26, 2019.
Wish me luck!
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